Muyal.Online
Would you write a love letter addressed to 'Whomsoever concerned'?
Small businesses exist to address the specific need-gaps of a micro-market. However, their content marketing is often not tailored at their target segment.
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Micro-markets are specific, targeted subsets of a market. They are a small group of customers with similar interests and needs.
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For your content to work, your target segment should connect with it. When your content emotionally connects with the target then resonance happens.
A resonating customer advocates and amplifies your message further.. all voluntarily!
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Identifying your micro-market involves understanding your customers' demographics, psychographics, and buying behavior.
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Once you've understood what connects with them, tailor your marketing content specifically at them. Learn from other content leaders, experiment your own to crack the resonating frequency.
Be equipped with tools like IDAI iCreate to do more across multiple digital channels with less resources for content success. Remember consistency is key in this flooded digital world.
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Micro-marketing when done right, results in better customer engagement, higher conversion rates, increased customer loyalty and customer advocacy.
Inspiration for this content came midway through a talk by Mr Pravin Shekar on Engineering Word of Mouth. And IDAI iCreate converted my thoughts into this visually engaging story in a minute. Of course I edited some text to suit my style in no time with its easy edit interface.
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In conclusion, small businesses can create the 'resonance' magic by identifying and emotionally connecting with their target segment consistently.
It's like writing a love letter knowing that the recipient may already have a crush on you!